11.15.2010

Comfy Crocs

When I hear "Crocs," I instantly imagine ugly clogs in bright rainbow colors.  However, since the first shoe model came out, the company has made a lot of effort to design better-looking shoes that are still versatile, but more appropriate for wearing to work and other events.

The original Crocs were never intended to take the place of regular shoes, but clearly people felt a strong desire for comfortable shoes to wear.  In our modern society, shoe design doesn't always take ergonomics into consideration.  This is especially true for women's high-heeled shoes.  They are usually designed for narrow feet, with a long skinny stiletto heel at the back.  Women tend to sacrifice comfort to squeeze their feet into heels to look "beautiful" and dressed up, even though they can induce pain and discomfort as a result of walking around all day in them.

I think it was smart for the Crocs company to take this problem into consideration when they designed more shoe styles.  The company accomplished two things at once - they listened to the need for more comfortable shoes as well as coming up with more attractive shoe designs.

The result of their effort led to women's flats, flip-flops, etc., and now they have even developed fashionable high-heeled shoes with orthopedic insoles.  This heel falls under the category of YOU by Crocs on their website.  By looking at this shoe as an isolated image, I'd never be able to tell that it was a Crocs brand shoe.  It is much more elegant than what I'd normally associate with Crocs.  Yet even though it abandoned the appearance of the original clog, it retains the comfortable quality of the classic Crocs shoe.  This shoe is an successful design that incorporates the principles of ergonomics to come up with something that people would actually want to wear in their everyday lives.

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